Online Marketing and Branding

Internet Branding for New Organizations

“Marketing the Brand” is the journey of being unknown to known. One of the most crucial problems that marketers faces is of visibility in the market place or exposure. Especially if talk about new entities, until and unless the target knows about the product or services which is being offered the companies cannot get business. An internet presence will surely set the things working for an organization.

(more…)

By meghnanegi, ago
Online Marketing and Branding

“PREMIERS ONLINE”- Marketing Movies

Today its the global release of Indian movie “Striker” – the first Indian movie to release on YouTube along with the theatrical release. Though it is a great news to movie enthusiast, but according to film industry news the release is the part of their distribution strategy in the overseas market. It can be said that Indian Film Industry has finally resorted to the new ways of marketing its movies. If the movie is not able to attract distributors then go online. However, it doesn't mean that its always the lack of attention from public which attracts this type of strategy as its the case with Striker. (more…)

By meghnanegi, ago
Online Marketing and Branding

Marketing to the “Kool” Generation

Marketing has evolved manifolds, almost 4 decades back the mode to reach customer was characterized by advertising  on

  • Print
  • Radio
  • Television
image image image Not only advertising campaign, but the buying pattern was different,  products and services that time need to appeal to the head of the family rather than other family member. But now it goes without a doubt saying that its a new world today, the customers now are more aware of the surroundings, they know from where to get the best information. The buying patterns have changed and the new influencers in the buying process is the young generation. (more…)

By meghnanegi, ago
Online Marketing and Branding

FMCG takes on Internet Marketing Campaign

If we talk about advertising, FMCG industry is on the top of the list, it forms the major part of advertising budgets in India. According to a report by ASSOCHAM this industry is growing at the rate of 20% despite facing recession. Consumer goods industry has been the most aggressive in terms of its advertising campaigns over television, print or radio. Now the question here is whether this industry is adopting internet as its platform to connect with the customers ? (more…)

By meghnanegi, ago