Just imagine you have a need, a need to promote your own business. One of your competitor is already in the market, you need to go ahead of him. What will you do ? Will you go and hunt for the people, or will you establish a channel wherein people will be hunting you ?
“There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available…” -Peter F Drucker
Here at WIZCREW we believe in the statement made by Peter Drucker’s in one of his publication Management: Tasks, Responsibilities and Practices (1973) .
There are many traditional or outbound ways of promotion like tradeshows, emails, television advertising, print advertising, radio, but these modes of communication are often expensive and also characterized by lack of attention. An average consumer like you me aur hum almost receive 300 to 3500 messages a day depending upon the time spent over these mediums, resulting into making our mind a dustbin of information (as one of my professors said in my MBA days) 😀
Whereas inbound marketing focuses on making it a sticky dustbin :P, wherein information can stay for long. The idea here is to integrate the outbound communication channel with inbound communication channel like Blogs, maintaining Website as a hub for industry people, Ebooks, Viral Videos, Search engine optimization, Webinars, Feeds, RSS, Facebook, Twitter, LinkedIn like social media platforms.
WIZCREW Team will assist its clients in designing a social media campaign, in their opinion for any social media campaign to be successful few a lookups are:
A GOOD CONTENT: This can be done through Blogs, Forum discussions, Viral Videos, Ebooks, to attract the target and they come for enquiry. These techniques will assist you in creating a web presence for you and establish you a BRAND.
SOCIAL MEDIA: Facebook, Twitter, LinkedIn, these are the places where a good content is discussed and debated, and also offer a feedback to you, thus giving a platform for building and maintaining relationships, which can also result to be a qualified lead.
SEARCH ENGINE OPTIMIZATION: The goal of any web campaign is to be on the top of any search engine and get noticed by people. The techniques should be adopted to rank yourself and your business higher on searches to get visibility.
LINKING: The internet sites that links to your website also brings visitors who are in need of the services you provide.
The above discussed are few of the techniques which can be adopted. The world of inbound marketing offers phenomenal benefits for any organization, there are many examples to site (Dell Computers enormous sales by using Twitter as a platform). You could be one of them…