Online Marketing and Branding

“PREMIERS ONLINE”- Marketing Movies

Today its the global release of Indian movie “Striker” – the first Indian movie to release on YouTube along with the theatrical release. Though it is a great news to movie enthusiast, but according to film industry news the release is the part of their distribution strategy in the overseas market. It can be said that Indian Film Industry has finally resorted to the new ways of marketing its movies. If the movie is not able to attract distributors then go online. However, it doesn't mean that its always the lack of attention from public which attracts this type of strategy as its the case with Striker. (more…)

By meghnanegi, ago
Online Marketing and Branding

Marketing to the “Kool” Generation

Marketing has evolved manifolds, almost 4 decades back the mode to reach customer was characterized by advertising  on

  • Print
  • Radio
  • Television
image image image Not only advertising campaign, but the buying pattern was different,  products and services that time need to appeal to the head of the family rather than other family member. But now it goes without a doubt saying that its a new world today, the customers now are more aware of the surroundings, they know from where to get the best information. The buying patterns have changed and the new influencers in the buying process is the young generation. (more…)

By meghnanegi, ago