Online Marketing and Branding

FMCG takes on Internet Marketing Campaign

If we talk about advertising, FMCG industry is on the top of the list, it forms the major part of advertising budgets in India. According to a report by ASSOCHAM this industry is growing at the rate of 20% despite facing recession. Consumer goods industry has been the most aggressive in terms of its advertising campaigns over television, print or radio. Now the question here is whether this industry is adopting internet as its platform to connect with the customers ? (more…)

By meghnanegi, ago