Online Marketing and Branding

“PREMIERS ONLINE”- Marketing Movies

Today its the global release of Indian movie “Striker” – the first Indian movie to release on YouTube along with the theatrical release. Though it is a great news to movie enthusiast, but according to film industry news the release is the part of their distribution strategy in the overseas market. It can be said that Indian Film Industry has finally resorted to the new ways of marketing its movies. If the movie is not able to attract distributors then go online. However, it doesn't mean that its always the lack of attention from public which attracts this type of strategy as its the case with Striker. (more…)

By meghnanegi, ago