Just imagine you have a need, a need to promote your own business. One of your competitor is already in the market, you need to go ahead of him. What will you do ? Will you go and hunt for the people, or will you establish a channel wherein people will be hunting you ?
“There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available...” -Peter F Drucker