Without a doubt, one of the major factors to contribute to your business success is to be on the top of search ranking. And the question in the mind of most marketers is: How to get a top keyword search engine ranking? (more…)
With social media, there are only a few things to keep in mind. An interesting points on Social Media Marketing that I came across, would love to share it with you: (more…)
It feels great to read the news over No. 1 Hindi Daily (Dainik Jagran), where the heading at business page read “social networking ban raha hai marketing ka naya auzaar” (Social Networking is becoming new tool in Marketing World).
I mean wow, a couple of days back I was reading about how traditional media and social media can go hand in hand, and today there is an article over. This article serves the purpose of it.(more…)
Just imagine you have a need, a need to promote your own business. One of your competitor is already in the market, you need to go ahead of him. What will you do ? Will you go and hunt for the people, or will you establish a channel wherein people will be hunting you ?
“There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available...” -Peter F Drucker
Small small things make a lot of difference. I am here talking in terms of website development. Today while at lunch Team WIZCREW came out with some points which sometimes really irritate us while surfing a website. These might look silly but it might not be. Don't make me use it (more…)
“Marketing the Brand” is the journey of being unknown to known. One of the most crucial problems that marketers faces is of visibility in the market place or exposure. Especially if talk about new entities, until and unless the target knows about the product or services which is being offered the companies cannot get business. An internet presence will surely set the things working for an organization.(more…)
Today its the global release of Indian movie “Striker” – the first Indian movie to release on YouTube along with the theatrical release. Though it is a great news to movie enthusiast, but according to film industry news the release is the part of their distribution strategy in the overseas market. It can be said that Indian Film Industry has finally resorted to the new ways of marketing its movies. If the movie is not able to attract distributors then go online. However, it doesn't mean that its always the lack of attention from public which attracts this type of strategy as its the case with Striker. (more…)
Marketing has evolved manifolds, almost 4 decades back the mode to reach customer was characterized by advertising on
If we talk about advertising, FMCG industry is on the top of the list, it forms the major part of advertising budgets in India. According to a report by ASSOCHAM this industry is growing at the rate of 20% despite facing recession. Consumer goods industry has been the most aggressive in terms of its advertising campaigns over television, print or radio. Now the question here is whether this industry is adopting internet as its platform to connect with the customers ? (more…)
Brands leave a mark in our minds, we use a product or utilize a service, they leave a mark on our minds, which could be either good or bad, and both the experiences counts. It counts for the organizations that are developing these utilities and also the consumer groups. (more…)