About

I’m a digital marketing director based in Vancouver, BC, with more than eight years spent building growth programs for small and mid-sized businesses. I’m Google and HubSpot certified, but the certifications matter far less than the pattern I’ve seen play out across dozens of accounts: most businesses don’t have a channel problem, they have a coordination problem.

Search, paid, content, email and reputation all pull on the same audience. Run them in separate silos and you pay for the same click three times. Run them as one engine and each channel makes the next one cheaper.

What I actually do

My day-to-day sits across six disciplines:

• SEO and local search — technical audits, site architecture, on-page optimisation and local pack visibility.
• Paid search and paid social — Google Ads, Performance Max and Meta campaigns structured for clean attribution.
• Content marketing — editorial strategy, topic clusters and conversion copy built around real buyer questions.
• Marketing automation — HubSpot lifecycle stages, lead scoring and nurture sequences.
• Analytics and reporting — GA4, Search Console and Looker Studio dashboards a founder can read in ninety seconds.
• Online reputation management — review generation, response frameworks and branded SERP control.

How I work

Measurement first. Before anything gets optimised, it gets instrumented. If we can’t attribute it, we can’t defend the budget for it.

Compounding over spiking. Paid buys attention now; SEO and content own it later. A healthy program funds the second with the first.

Honest scope. If a problem isn’t mine to solve — if it’s a product issue, a pricing issue or a sales-follow-up issue wearing a marketing costume — I’ll say so early rather than bill against it.

Background

I currently lead digital marketing at Growth Veda Digital Labs. Before that I worked across consulting and in-house roles spanning wellness, education and professional services, and I hold a PGPM in Finance and Marketing from Indus Business Academy, Bangalore.

The finance half of that degree shows up more than you’d expect. Marketing decisions are capital allocation decisions, and treating them that way tends to produce better arguments in the budget meeting.