HubSpot lifecycle stages, configured so sales and marketing stop arguing
Define stages as observable events, agree the MQL handoff in writing, score behaviour over demographics, and review the funnel monthly.
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Author: <span>Meghna Negi</span>
Google and HubSpot certified digital marketing director with 8+ years building SEO, paid search, content and analytics programs for small and mid-sized businesses. Based in Vancouver, BC.
The three WordPress performance problems I find every time
Forgotten plugins, oversized images and render-blocking fonts. Fix these before you buy a caching plugin — in most cases you will not need one.
Topic clusters: the content structure that still works
One pillar page, eight to ten cluster pages, and internal links that connect them. How to pick the topic, find the clusters and avoid cannibalising yourself.
A GA4 setup that answers the only question that matters
Most GA4 installs are technically working and practically useless. Six steps to get from installed to a report that tells you where the next dollar should go.
Three ways Performance Max quietly wastes your budget
Brand cannibalisation, single asset groups and unvalued conversions account for nearly every disappointing PMax account I have inherited. Here is how to fix each one.
The local SEO audit I run before touching anything else
Five checks that explain most map pack ranking problems — primary category, NAP consistency, profile completeness, review velocity and the landing page you point at.