SEO & Local Search
Technical audits, information architecture, on-page work and local pack visibility — the compounding channel that keeps paying after the budget stops.
Digital Marketing Director @ Growth Veda Digital Labs
I build search, paid and content engines that compound — turning attention into pipeline for small and mid-sized businesses.
Channels in. Customers out.
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Years in digital marketing
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Campaigns shipped
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Channels under one strategy
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Measured, never guessed
What I do
Most SMBs do not need more channels. They need the channels they already have to talk to each other, and someone accountable for the number at the end.
Technical audits, information architecture, on-page work and local pack visibility — the compounding channel that keeps paying after the budget stops.
Google Ads, Performance Max and Meta campaigns built around intent, structured for clean attribution and ruthless about wasted spend.
Editorial strategy, topic clusters and conversion copy that answer the questions buyers actually type before they buy.
HubSpot lifecycle stages, lead scoring and email sequences so no qualified lead quietly goes cold in an inbox.
GA4, Search Console and Looker Studio wired into dashboards a founder can read in ninety seconds and act on the same day.
Review generation, response frameworks and branded SERP control, because the first page of your name is your real homepage.
Toolkit
The tools circling the portrait above are the ones that run the day job.
Journal
Tactics, teardowns and the occasional strong opinion about attribution.
Define stages as observable events, agree the MQL handoff in writing, score behaviour over demographics, and review the funnel monthly.
Forgotten plugins, oversized images and render-blocking fonts. Fix these before you buy a caching plugin — in most cases you will not need one.
One pillar page, eight to ten cluster pages, and internal links that connect them. How to pick the topic, find the clusters and avoid cannibalising yourself.
Tell me what is stuck — the funnel, the rankings, the spend, the reporting — and I will tell you honestly whether I am the right person for it.